Rubey's Journal
Join Rubey’s journey as we redefine the future of cultural capital through expert insights and stories on how we transform heritage into visible, regulated, and investable assets.
About how our tokenization model could resolve the Met Opera’s Chagall dilemma, the "Museum-First" advantages featured in De Tijd, and the latest progress on the Mercedes Pagode and HERstory projects.
Art Market Trends in 2026: Why the "Rubey Way" is Winning.
About the 2026 "flight to quality" in the art market, featuring our HERstory initiative, the legacy of the Antwerp Six, and the intersection of institutional prestige with fractional ownership.
Why Billionaires Are Pivoting Toward Cultural Assets
About the UBS report framing art as a "fourth pillar," Rubey’s 2026 shift toward validation and scaling, and the team and platform updates driving this growth.
Rubey Brief December 2025
About the introduction of the Mercedes 230 SL Pagoda, reflecting on Rubey’s progress in 2025, and looking ahead to a broader, more inclusive offering in 2026.
Rubey Brief November 2025
About a snapshot of cultural asset trends in November and Rubey’s journey toward 100M euro AUM by 2030.
Rubey Brief October 2025
About the launch of HERstory at KMSKA and our 2025 funds Echoes for the Future and Autoworld Icons, Rubey connects capital and culture to preserve and share art with the public.