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Rubey creates measurable impact by bringing private capital into public culture.
Every investment contributes to the visibility and preservation of museum-worthy artworks and collectible assets, generating both cultural and financial value.
At Rubey, we believe that art and collectibles carry more than financial value. They preserve stories, creativity and identity across generations. Investing in them means safeguarding what defines us as humans.
Through our model, these works do not disappear into private vaults but remain visible to the public in leading museums. Each investment supports education, cultural participation and shared heritage.
For Rubey, true wealth goes beyond return. It is the ability to create financial value that also enriches society, what we call cultural capital.
Each Rubey project is built on a triple partnership between a fund manager, a curator and a museum. Together they ensure that every asset is professionally managed, publicly visible and culturally relevant.
Rubey oversees the financial and legal structure, curators select and guide acquisitions, and museums take care of long-term display, conservation and security. This creates a transparent and balanced model where expertise meets accountability.
The result is a unique collaboration between capital, knowledge and culture. Investors help preserve heritage, museums gain access to new masterpieces and the public enjoys art that would otherwise remain unseen. A true win-win-win model.
Rubey’s model ensures that every investment has a tangible cultural footprint. Artworks and collectible assets are loaned to leading museums where they reach millions of visitors each year. Each project supports exhibitions, research and education, strengthening the visibility of cultural heritage.
By working with renowned institutions, Rubey helps museums expand their collections and curatorial reach without the need for public funding. This collaboration creates new opportunities for both established and emerging artists while preserving historical excellence.
Public display and enriched provenance also increase long-term asset value, proving that cultural impact and financial performance can reinforce one another.
Together with the Royal Museum of Fine Arts Antwerp (KMSKA), Rubey realized the world’s first public fractional ownership of a museum-worthy artwork: Carnaval de Binche by James Ensor. More than 250 investors became co-owners of this masterpiece, which is now on long-term public display at the KMSKA.
The painting has since travelled to Poland for an international exhibition, illustrating how Rubey-owned artworks can circulate between museums and generate new cultural exchange. Beyond visibility, the project contributed to academic research, exhibition programming and public engagement around Ensor’s legacy.
Building on this success, Rubey and the KMSKA launched HERstory, a fund dedicated to acquiring works by female artists and addressing the underrepresentation of women in museum collections. The Ensor project thus became the starting point of a broader cultural impact that continues to grow today.
Rubey’s investment philosophy aligns naturally with the principles of sustainable and responsible investing. Each project supports the preservation of cultural heritage, the promotion of education and the inclusion of diverse artistic voices. In this way, Rubey contributes directly to the social and governance dimensions of ESG.
By collaborating with leading museums and curators, Rubey ensures that assets are professionally managed and publicly accessible. This transparent structure protects investor interests while strengthening the institutions that safeguard cultural memory.
Public visibility also enhances long-term asset value. Research shows that artworks and collectibles exhibited in museums consistently outperform similar privately held pieces. For Rubey, this is proof that sustainability, transparency and performance can go hand in hand.
Rubey’s long-term vision is to make investment in art and collectibles accessible to everyone. Through regulated fractional ownership, investors of all sizes can participate in museum-worthy assets and share in both their cultural and financial value.
Qualified investors join through carefully curated multiple asset funds, while retail investors can take part in single asset projects. Together they form one community of co-owners that supports museums, artists and cultural heritage.
Cultural heritage belongs to all of us. In everyone’s investment portfolio.
