Invest In Art, Cars And Culture
Rubey offers access to carefully curated investment projects in museum-quality art and collectible assets.
Qualified investors can explore larger opportunities in partnership with our team, while retail investors can invest directly through the Rubey Marketplace.
Choose the path that fits your investment profile.
Why Invest Through Rubey?
Rubey gives investors access to tangible, low-correlation assets that unite financial performance with cultural purpose.
Diversification
Exposure to real, uncorrelated assets that strengthen portfolio resilience.
Preservation
Value anchored in scarcity, provenance, and long-term stability.
Impact
Investments loaned to public museums, supporting culture while enhancing visibility and value.
What Is Rubey's Investment Thesis?
Rubey invests in tangible cultural assets whose value grows through visibility, provenance, and historical significance. By acquiring and loaning artworks and collectibles to leading institutions, each project connects financial capital with cultural purpose.
Visibility Drives Value
Public exhibition enhances provenance, awareness, and long-term appreciation.
Scarcity Ensures Resilience
Museum-quality assets remain limited and largely independent from market volatility.
What Asset Categories Does Rubey Invest In?
Rubey structures its investment projects across three domains of cultural and historical value. Each category reflects a distinct market, expertise and curatorial approach.
Classical Art
Technology-Enhanced Art
Collectible Cars
What Product Categories Does Rubey Offer?
Rubey develops two complementary types of investment projects. Both use the same regulated and tokenized structure, combining accessibility with institutional quality.
Single Asset Projects (SAPs)
Each SAP focuses on one iconic artwork or collectible. Investors acquire fractional ownership of a single tangible asset that remains on public display through a museum partnership. SAPs are open to both qualified and retail investors.
Multiple Asset Projects (MAPs)
Each MAP brings together a curated selection of artworks or collectibles within one category. These projects allow qualified investors to participate in a diversified portfolio managed in collaboration with leading curators and institutions.
How Does Rubey Structure Its Investments?
Each Rubey project is built on two key layers of structure that ensure transparency, integrity and long-term alignment between all parties.
Triple-Partner Model
Every project combines three professional partners, each with a defined responsibility. (1) Rubey acts as fund manager, overseeing administration, compliance and investor relations. (2) A leading curator or curatorial team guides the acquisition and sale of assets. (3) A museum or gallery acts as asset manager, ensuring public visibility and conservation.
Simple Partnership Structure (Belgium)
Both Single Asset Projects and Multiple Asset Projects are organised as simple partnerships under Belgian law. This structure is tax-transparent and designed for long-term holding, ensuring efficiency for investors and clarity in governance.
What Are the Key Investment Risks?
Rubey projects involve exposure to real assets that, while tangible and historically resilient, are not without risk. We believe transparency about these factors is essential to informed investing.
Market and valuation risk
The value of art and collectibles depends on market conditions, collector demand, and expert appraisals. Past performance is not a guarantee of future returns.
Liquidity risk
Although Single Asset Projects may offer secondary market access and Multiple Asset Projects include a mid-term liquidity window, investors should consider these assets as long-term holdings.
Regulatory and operational risk
Rubey operates within a regulated framework for digital securities. Changes in regulation, or technical issues affecting trading infrastructure, may influence accessibility or timing.
Cultural and curatorial risk
Asset values can also be affected by shifts in artistic relevance, curatorial trends or exhibition exposure.
Rubey mitigates these risks through disciplined selection, institutional partnerships and transparent governance, but they remain inherent to alternative investments.
How Does It Work?
Each Rubey project follows a clear and transparent process that connects cultural institutions, curators and investors.
Who Can Invest In Rubey Projects?
Rubey welcomes both qualified and retail investors within the European Union. Access depends on the type of project and the applicable financial regulations.
Qualified Investors
Qualified or professional investors can participate in both Multiple Asset Projects (MAPs) and Single Asset Projects (SAPs). These investors typically include family offices, wealth managers and experienced individuals.
Retail Investors
EU-based retail investors can participate in Single Asset Projects that are publicly offered and fully compliant with European prospectus exemptions.
All investors complete Rubey’s digital onboarding and KYC verification, in accordance with EU AML and GDPR standards. This ensures every investment is secure, compliant and transparent from the start.
