The Next Rubey Icon - Launch June 15
Classical Artwork - Already selected for two prestigious upcoming exhibitions in 2026
Invest In Art, Cars And Culture
Rubey connects retail investors to iconic assets starting from 250€ and provides qualified investors with curated opportunities starting from 25k€, all through a secure and regulated digital ecosystem.
Current Investment Opportunities
Mercedes 230 SL Pagode - 1965
Collectible car - On loan to and exhibited at Autoworld Museum Brussels (BE) until 2035
Why Invest Through Rubey?
Rubey provides exclusive access to tangible, low-correlation assets that bridge the gap between financial performance and cultural legacy.
Diversification. Gain exposure to high-value, uncorrelated assets that hedge against market volatility. Our model offers flexible liquidity through secondary market trading and scheduled exit windows, ensuring your art holdings remain a dynamic part of your portfolio.
Preservation. Secure value through assets anchored in extreme scarcity, impeccable provenance, and historical price stability. By investing in museum-grade pieces, you capitalize on assets that have traditionally maintained value across generations.
Impact. Your investment is loaned to public museums, supporting the arts while enhancing the artwork’s prestige. This public visibility not only serves a social good but actively drives the long-term cultural and financial value of the asset.
What Is Rubey's Investment Thesis?
Rubey invests in tangible cultural assets whose value is amplified through visibility, provenance, and historical significance.
Visibility Drives Value. Data confirms that publicly exhibited artworks consistently outperform privately held pieces at auction. Public display enhances provenance, trust, and long-term market demand, transforming cultural exposure into measurable value creation.
Scarcity Ensures Resilience. We focus exclusively on museum-quality assets with limited supply and high barriers to entry. These assets remain largely independent of traditional market volatility, providing a robust hedge and a stable store of wealth.
Institutional Validation. By partnering with world-class museums for long-term display, we ensure every asset is maintained and curated by experts. This institutional backing solidifies the asset's status, ensuring it remains both a cultural treasure and a high-performance investment.
What Product Categories Does Rubey Offer?
Rubey develops two complementary types of investment projects. Both utilize the same regulated and tokenized structure, combining digital accessibility with institutional-grade quality.
Icon Projects. An Icon Project focuses on a single, high-profile artwork or collectible. Investors acquire fractional ownership of an individual masterpiece that remains on public display through a museum partnership. These projects are designed for both qualified and retail investors seeking direct exposure to a specific cultural icon.
Collection Projects. A Collection Project brings together a curated selection of artworks or collectibles within a specific category. These projects allow investors to participate in a diversified portfolio managed in collaboration with leading curators and institutions. They offer a broader market entry point, spreading investment across multiple high-value assets.
What Asset Categories Does Rubey Invest In?
Classical Art
Paintings and sculptures by established artists from Old Masters to Post-War periods. Selected for their historical importance, museum relevance and scarcity.
Technology-Enhanced Art
Physical artworks created or influenced by technology, from early algorithmic pioneers to contemporary digital innovators. A growing segment connecting tradition and innovation.
Collectible Cars
Post-war automotive icons combining design, engineering excellence and rarity. Representing cultural and industrial heritage with proven collector demand.
How Does Rubey Structure Its Investments?
Triple-Partner Model. Every project brings together three professional pillars: Rubey acts as the fund manager, overseeing administration and compliance; an expert Curatorial Team guides the acquisition and eventual sale; and a Museum Partner acts as the asset manager, ensuring public visibility and conservation.
Simple Partnership Structure (Belgium). Both Icon Projects and Collection Projects are organized as simple partnerships (Maatschap) under Belgian law. This structure is tax-transparent and purpose-built for long-term holding, ensuring maximum efficiency for investors and absolute clarity in legal governance.
What Are the Key Investment Risks?
Market and Valuation Risk. The value of art and collectibles is driven by market conditions, collector demand, and expert appraisals. While museum-grade assets are traditionally stable, past performance is not a guarantee of future returns, and values can fluctuate based on global economic trends.
Liquidity Risk. While Icon Projects offer secondary market access and Collection Projects include a mid-term liquidity window, these assets should be considered long-term holdings. Immediate exit is not always guaranteed, as it depends on active market participants and specific trading windows.
Regulatory and Operational Risk. Rubey operates within a regulated framework for digital securities. Changes in financial legislation or technical issues affecting the blockchain infrastructure may influence the accessibility, timing, or trading of your digital tokens during the holding period.
Cultural and Curatorial Risk. The value of an asset can be influenced by its ongoing relevance in the art world. Shifts in curatorial trends, changes in exhibition schedules, or a loss of academic interest in a particular artist or category can impact the long-term appreciation of the underlying work.
Who Can Invest In Rubey Projects?
Qualified Investors. Professional investors, such as family offices, wealth managers, and high-net-worth individuals, can participate in both Collection Projects and Icon Projects.
Retail Investors. European-based retail investors can participate in Icon Projects that are publicly offered and fully compliant with European prospectus exemptions.
Compliance & Security. All investors must complete Rubey’s digital onboarding and KYC verification, in accordance with EU AML and GDPR standards.
How Does It Work?
Project Initiation
A museum partners with Rubey to launch an Icon Project (single asset) or a Collection Project (multiple asset). Together with museum curators, Rubey selects collectibles that meet high investment and cultural standards, ensuring every project provides significant value to both the institution and the investor.
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Tokenization
Rubey tokenizes these selected assets into regulated digital securities, making high-end collectibles accessible to all. Retail and qualified investors can subscribe digitally via Rubey’s secure platform, gaining fractional ownership of prestigious masterpieces and curated collections with ease.
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Public Exhibition
The acquired assets are loaned to partner museums for long-term public display and professional conservation. This model ensures that the collectibles remain accessible to the public and are maintained in optimal conditions, rather than being stored away in a vault or freeport.
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Liquidity Options
Investors have flexible exit routes during the holding period. For Icon Projects, a secondary market allows for continuous trading on our platform. For Collection Projects, a dedicated liquidity window is provided halfway through the term to allow for portfolio rebalancing.
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Assets Divestment
At the end of the term, Rubey coordinates the sale of the assets in consultation with curators and partners. Investors then share proportionally in the realized appreciation or depreciation of the sale, completing the lifecycle of the digital security investment.
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