Mercedes 230 SL Pagode - 1965
Collectible Car - On loan to and exhibited at Autoworld Brussels (BE) until 2035
Co-own Masterpieces, Create Impact, and Investment Return
Rubey enables you to invest in museum-quality art and collectibles that remain publicly exhibited, not privately stored.
Choose Your Path
Who are you in Rubey's ecosystem?
Art Investor
You want to diversify your portfolio with art and collectible cars. Rubey gives you fractional access to expertly curated assets exhibited in leading museums.
Museum Partner
You represent a museum looking to expand its collection. Partner with Rubey and discover how to acquire new works without financial investment.
Established Collector
You own masterpieces you’d rather pass on than sell. Rubey helps preserve your collection’s legacy through museum partnerships and intelligent structuring.
Current Investment Opportunities
Explore museum-grade cultural assets available for fractional investment.
Carnaval de Binche (James Ensor) - 1924
Classical Artwork - On loan to and exhibited at KMSK Antwerp (BE) until 2032
How Does It Work?
Project Initiation
A museum partners with Rubey to launch an Icon Project (single asset) or a Collection Project (multiple asset). Together with curators, Rubey selects collectibles that meet high investment and cultural standards, ensuring every project provides significant value to both the institution and the investor.
1
Tokenization
Rubey tokenizes these selected assets into regulated digital securities, making high-end collectibles accessible to all. Retail and qualified investors can subscribe digitally via Rubey’s secure platform, gaining fractional ownership of prestigious masterpieces or curated collections with ease.
2
Public Exhibition
The acquired assets are loaned to partner museums for long-term public display and professional conservation. This model ensures that the collectibles remain accessible to the public and are maintained in optimal conditions, rather than being stored away in private collections.
3
Liquidity Options
Investors have flexible exit routes during the holding period. For Icon Projects, a secondary market allows for continuous trading on our platform. For Collection Projects, a dedicated liquidity window is provided halfway through the term to allow for portfolio rebalancing.
4
Assets Divestment
At the end of the term, Rubey coordinates the sale of the assets in consultation with curators and partners. Investors then share proportionally in the realized appreciation or depreciation of the sale, completing the lifecycle of the digital security investment.
5
Why Rubey Matters
Across the cultural world, three challenges keep repeating themselves. Museums struggle to acquire new works. Most people have no access to art as an investment. And collectors often find their capital locked in illiquid assets, facing complex succession and continuity risks.
Rubey brings a single, sustainable solution to all three. By connecting investors, collectors, and museums through regulated co-ownership, we unlock immediate liquidity for owners while keeping masterpieces in public view and creating tangible value for everyone involved.
We believe art should be seen, not stored, and cultural heritage should remain accessible to all.
Proof Through Art
In 2022, Rubey fractionalized James Ensor’s Carnaval de Binche, marking the world’s first public tokenized sale of a museum-grade masterpiece. More than 250 investors co-own the work, representing €1.4 million in funding and a landmark moment for art democratization.
Ownership continues to evolve as investors trade their tokenized shares on Rubey’s secondary market, keeping the artwork both publicly exhibited and actively owned. This digital liquidity ensures that the masterpiece remains a living asset rather than a static holding.
The painting is on long-term loan to the Royal Museum of Fine Arts Antwerp (KMSKA) until 2031. Following a successful exhibition at the National Museum in Warsaw in 2025, the work is expected to travel to several other international museums in the coming years, sharing its legacy with a global audience.
Take Your Next Step With Rubey
Turn cultural passion into lasting impact.
Invest In Art
Co-own museum-worthy masterpieces and help preserve cultural heritage while diversifying your portfolio.
Empower Your Museum
Partner with Rubey to realise new acquisitions through trusted investors who value public access and preservation.
Structure Your Collection
Work with Rubey to preserve your collection’s legacy through museum partnerships and intelligent liquidity planning.
KMSKA HERstory - 2025
Investing in forgotten masteresses. Together with the Royal Museum of Fine Arts Antwerp (KMSKA), we restore the place of female artists in 20th-century art, bringing their works back into museum collections and into the spotlight of public history.
