Invest in Cultural Icons –
The Fourth Pillar of Wealth
Rubey enables you to invest in museum-quality art and collectibles that are publicly exhibited, not privately stored. This long-term visibility increases both their cultural relevance and market value — more than any vault ever could.
We are shaping the fourth pillar of wealth — alongside stocks, bonds and real estate — by offering access to the world’s most coveted collectible assets.
Why Alternatives? Why Now?
Traditional portfolios are under pressure.
Rising inflation and market shocks have exposed the limits of conventional diversification.
Private investors are turning to tangible, culturally significant assets — resilient, rare, and uncorrelated with public markets.
Alternative assets rooted in history, scarcity, and meaning are no longer niche.
They’re becoming essential.
How Rubey Works
Rubey makes iconic artworks and collectibles accessible as investable private assets — combining long-term financial potential with cultural relevance.
Each project is shaped by collaboration: acquisitions are guided by top curators, and assets are entrusted to leading museums for public display, preservation, and research. Investments are structured under a secure, regulated framework.
This approach unlocks value through visibility, enhances cultural impact, and ensures that important works stay where they belong — in public view.
We’ve Done what others only Theorize.
In 2022, Rubey completed the world’s first public fractionalization of a museum-grade masterpiece: Carnaval de Binche by James Ensor.
Over 250 investors raised €1.4 million to acquire the work and secure its permanent display at the Royal Museum of Fine Arts Antwerp — where it remains on view today.
This wasn’t just a proof of concept. It was a breakthrough — proving that private capital can protect cultural heritage, expand public access, and create long-term value within a regulated framework.
Rubey isn’t a vision for the future. It’s already happening.
Invest in This Masterpiece
Carnaval de Binche
James Ensor
RBY001
Current offered token price
1,50 EUR
Tokens in circulation
1.000.000
Initial price per token
1,41 EUR
Loan until
2033
Oil on canvas
61 cm x 76 cm
1924
Royal Museum of Fine Arts Antwerp (KMSKA)
Your Share of a Masterwork:
How It Works
Invest in Visibility. Share in Value.
At Rubey, we believe great art and iconic objects should be seen — not stored.
That’s why every asset we invest in is loaned to museums or galleries for long-term public display. It’s how we preserve culture and grow value — because visibility, provenance, and reputation matter.
We align private capital with public enrichment.
That’s the Rubey model.
A Bold Rollout across the Fourth Pillar.
In 2025, Rubey is launching three flagship initiatives that reflect the depth and diversity of the Fourth Pillar of Wealth.
We focus on (1) art shaped by technology, (2) iconic post-war collectible cars, and (3) classical art by women artists — each with cultural significance, scarcity, and long-term relevance.
These initiatives mark the next chapter in Rubey’s mission: To turn cultural value into enduring capital, and make the world’s most meaningful assets part of tomorrow’s portfolios.
Let’s talk. Or take a look around.
Rubey is building the Fourth Pillar of Wealth — and we’re just getting started. Curious about our vision? Want to understand how it all works?
All information about our projects and investment approach can be found right here on the site.
Please explore the site, discover the story and feel free to connect and join the journey.
"At Rubey, we create access to alternative investments for both professional and individual investors — ensuring that the benefits of exceptional financial and cultural returns are no longer reserved for the few, but shared by many."
— Maarten Van Doorslaer, CEO Rubey
"We are proud to support Rubey - as a digital pioneer - in the legal and procedural assessment of their KYC processes."
Own a stake in museum-worthy art.
Cultural impact. Financial return.
