Mercedes 230 SL Pagode - 1965
Collectible Car - On loan to and exhibited at Autoworld Brussels (BE) until 2035
Discover our new digital investment platform
Co-own Masterpieces, Create Impact and Return
Rubey enables you to invest in museum-quality art and collectibles that remain publicly exhibited, not privately stored.
Choose Your Path
Who are you in Rubey's ecosystem?
Art Investor
You want to diversify your portfolio with art and collectible cars. Rubey gives you fractional access to expertly curated assets exhibited in leading museums.
Museum Partner
You represent a museum looking to expand its collection. Partner with Rubey and discover how to acquire new works without financial investment.
Established Collector
You own masterpieces you’d rather pass on than sell. Rubey helps preserve your collection’s legacy through museum partnerships and intelligent structuring.
Current Investment Opportunities
Explore museum-grade cultural assets available for fractional investment.
Carnaval de Binche (James Ensor) - 1924
Classical Artwork - On loan to and exhibited at KMSK Antwerp (BE) until 2032
How does it work?
Project Initiation
A museum or cultural institution partners with Rubey to set up a Single Asset Project or a Multiple Asset Project
Together with appointed curators, Rubey identifies and selects the artworks or collectibles that meet the project's investment and cultural criteria.
1
Tokenization
Rubey tokenizes the selected assets into regulated digital securities. Qualified and retail investors can subscribe digitally through Rubey’s secure platform.
2
Public Exhibition
The acquired assets are loaned to partner museums or galleries for long-term public display and conservation.
3
Liquidity Options
For SAPs, a secondary market allows investors to trade their tokens during the holding period. For MAPs, a liquidity window is provided halfway through the holding period.
4
Assets Divestment
At the end of the holding period, Rubey coordinates the sale of the underlying assets in consultation with curators and institutional partners.
Investors share proportionally in the realised appreciation or depreciation following the asset sale.
5
Why Rubey Matters
Across the cultural world, three challenges keep repeating themselves.
Museums struggle to acquire new works. Most people have no access to art as an investment. And valuable collections face succession and continuity risks.
Rubey brings a single, sustainable solution to all three. By connecting investors, collectors, and museums through regulated co-ownership, we keep masterpieces in public view while creating tangible value for everyone involved.
We believe art should be seen, not stored, and cultural heritage should remain accessible to all.
Proof Through Art
In 2022 Rubey fractionalised James Ensor’s Carnaval de Binche, marking the world’s first public tokenised sale of a museum-grade masterpiece. More than 250 investors co-own the work, representing €1,4 million in funding.
Ownership continues to evolve as investors trade their tokenized shares on Rubey’s secondary market, keeping the artwork both publicly exhibited and actively owned.
The painting is on long-term public display at the Royal Museum of Fine Arts Antwerp (KMSKA) until 2031, and on temporary exhibition at the National Museum in Warsaw until January 2026, sharing its legacy with hundreds of thousands of visitors each year.
Take Your Next Step With Rubey
Turn cultural passion into lasting impact.
Invest In Art
Co-own museum-worthy masterpieces and help preserve cultural heritage while diversifying your portfolio.
Empower Your Museum
Partner with Rubey to realise new acquisitions through trusted investors who value public access and preservation.
Structure Your Collection
Work with Rubey to preserve your collection’s legacy through museum partnerships and intelligent liquidity planning.
KMSKA HERstory - 2025
Investing in forgotten masteresses. Together with the Royal Museum of Fine Arts Antwerp (KMSKA), we restore the place of female artists in 20th-century art, bringing their works back into museum collections and into the spotlight of public history.
