Rubey Brief December 2025

Dear Friends of Rubey,

As we approach the end of the year, we are pleased to share an important new launch on the Rubey platform, briefly reflect on how 2025 strengthened our foundations, and look ahead to the direction we are setting for 2026.

The Mercedes 230 SL Pagoda is live on the Rubey platform

We are proud to announce that the iconic Mercedes Pagoda is now live on the Rubey platform. The car is currently on public display at the Autoworld Museum Brussels and was officially unveiled during the opening event of the Mercedes exhibitionThe Story of the Star on 18 December 2025.

With its unmistakable design, engineering pedigree, and cultural relevance, this Pagoda perfectly reflects what Rubey stands for: museum-worthy assets that are preserved, exhibited, and made accessible through co-ownership. Complementing even the finest private collections, where visibility is not always guaranteed, this automotive icon remains on public display at Autoworld while investors share in its long-term story.

Become a co-owner from €250

The investment is now open, with entry starting from just €250. This is a rare opportunity to co-own a true automotive legend while it remains on display in one of Europe’s leading car museums.

Discover the Mercedes Pagoda on the Rubey platform

2025: strengthening the Rubey foundations

2025 has been a year of deliberate strengthening. We onboarded a dedicated content and marketing team, established a full advisory board, and successfully launched three Multiple Asset Projects for subscription across our core categories. Alongside this, we continued to build the legal, operational, and technological foundations required to scale Rubey responsibly.

2026: something for everyone

In 2026, Rubey will continue to broaden its offering with a clear focus on inclusivity across investor profiles. We will further develop projects tailored to retail investors, qualified investors, and institutional investors, across both single-asset and multi-asset structures. Our ambition is simple: to offer opportunities for every investor profile, without compromising on quality, discipline, or long-term vision.

Purpose remains at the core

Our purpose remains unchanged. Rubey exists to protect and activate cultural assets by bringing capital and culture together. Through co-ownership, we ensure that important art and collectibles are not only investable, but also exhibited, shared, and preserved for future generations. Financial value and cultural impact go hand in hand.

We would like to  sincerely thank you for your trust and engagement throughout this year. We wish you a warm holiday season and a strong, inspiring start to 2026. We look forward to continuing this journey together.

All the best,
Maarten Van Doorslaer
CEO Rubey