Bastiaan Ryckaert
Trusted advisor to businesses, Boards, shareholders & investors | Independent Board member, founder & entrepreneur
Who We Are
Rubey is a private asset investment platform connecting capital with culture.
We create regulated, fractional investment products that turn museum-quality artworks and collectibles into accessible, transparent and impact-driven investment opportunities.
By working with leading curators, museums and advisors, Rubey combines financial performance with cultural purpose and builds a trusted bridge between investors and the world’s most valuable cultural assets.
What Is Rubey?
Rubey is a European investment platform that makes cultural and collectible assets investable in a regulated, fractionalized and transparent way.
We create investment opportunities in museum-quality artworks and collectibles, from classical and technology-enhanced art to collectible cars. Each Rubey product is built on the same principle: tangible assets, shared ownership and public visibility.
Through partnerships with leading museums, the assets remain accessible to the public while generating measurable financial and cultural value for investors.
What Is Rubey’s Purpose?
Rubey’s purpose is to democratize access to investment-grade cultural assets while ensuring their visibility and positive impact on society.
We achieve this by working with leading museums that exhibit the artworks and collectible cars acquired through our investment products. These assets are loaned free of charge for extended periods, often up to ten years. This allows museums to enrich their collections with important works they could not otherwise acquire, while at the same time enhancing the asset’s provenance, visibility and value for investors.
This approach combines financial performance with cultural contribution. It reflects Rubey’s long-term vision to create meaningful connections between private capital and public heritage.
Who Is Shaping Rubey's Future?
Rubey was founded in 2019 by Maarten Van Doorslaer, Gwenn Nevelsteen, Christophe Ghewy and Marcell de Vries. Together they launched Rubey’s first proof of concept: the fractionalization and tokenization of Carnaval de Binche by James Ensor, a museum-grade masterpiece now on long-term loan to the Royal Museum of Fine Arts Antwerp. This project marked the world’s first public fractional ownership of an artwork. In 2024, Gwenn, Christophe and Marcell exited the company, and their shares were acquired by Maarten.
Today, Rubey is led by Maarten Van Doorslaer as CEO, flanked by Maxime Pardon as Chief Technology Officer. They are supported by a focused core team, a strong base of external shareholders and a distinguished advisory board. Together they combine expertise in art, finance and technology, united by a shared ambition to shape Rubey’s future and strengthen the bridge between capital and culture.
Rubey's Advisory Board
Across the world, cultural heritage continues to grow while public funding to preserve it keeps declining. Rubey explores sustainable ways to bridge that gap by creating models that protect art, empower museums, and engage investors.
Our Advisory Board unites leading experts in culture, management, finance, law, and blockchain. They help shape Rubey’s long-term mission, values, and strategy, ensuring that our purpose is matched by integrity and expertise.
Koen Vingerhoets
Innovation, Change, Culture, New Technologies - Vigilant leader on the crossroads of technology, legal and business challenges. Blockchain Evangelist & Business Architect @ Fujitsu.
Prof. Dr. Annick Schramme
Academic Director Masters Program Cultural Management at University of Antwerp
Eran Habets
Independent Wealth & Asset Management Consultant / Board Consultant / Interim Manager