Market Trends: Strong Signals Across All Three MAP Categories

Digital art accelerates as a maturing asset class. Digital art continues to gain traction among a younger generation of collectors. According to a recent Art Basel analysis, Gen Z and millennial buyers are increasingly allocating capital to technologically-enhanced works, driven by cultural relevance, accessibility, and a desire to support innovation-led artists.

This confirms the strength of our MAP Echoes for the Future: the intersection of art and technology is no longer niche but a structural, long-term market driver. Investors seeking early exposure to next-generation cultural assets will recognize the significance of this shift.

Female classical artists gain historic recognition: Frida Kahlo sets a new record. The classical art market reached a defining moment this month when Frida Kahlo’s El sueño (La cama) sold for $54.7 million at Sotheby’s, setting a new auction record for a female artist. As reported by Artnet News, the work had last sold in 1980 for just $51,000, making the new price a clear signal of how dramatically the market is revaluing historically significant female artists.

This is precisely the thesis behind our MAP KMSKA HERstory: museum-grade works by women are moving into the highest tier of the global art market, supported by institutional narratives, scarcity, and long-term collector demand. For investors, results like this reinforce the cultural and financial strength of the category.

Post-war collectible cars remain one of the most resilient cultural asset classes. The post-war collectible car segment continues to show robust performance. A recent McKinsey analysis finds that the global collectible car market has evolved into an €800 billion asset class, with post-war icons driving much of the growth. Scarcity, generational crossover appeal, and rising interest from wealth managers make this one of the most stable cultural investment categories.

This directly reinforces the strategy behind our MAP Autoworld Icons: carefully selected post-war vehicles deliver both cultural heritage value and long-term market stability, making them a compelling component within diversified alternative portfolios.

Rubey’s Strategy for 2026–2030 Is Taking Shape

Rubey’s long-term strategy is becoming increasingly defined. We are building toward a €100 million AUM platform by 2030, and we will achieve this through a carefully sequenced combination of Single Asset Projects (SAPs), Multiple Asset Projects (MAPs), and our new Feeder Fund Product (FFP). Each of these pillars serves a different investor segment and a different strategic purpose, and together they create a scalable engine that compounds AUM sustainably over time.

2025 is our foundation year: the year of the MAP. With the launch of subscription periods of three MAPs across classical art, digital art, and collectible cars, we are establishing the credibility and operational discipline needed for institutional-grade growth. MAPs are designed for qualified investors seeking diversified, professionally managed exposure to cultural assets, and they form the stable core of Rubey’s long-term AUM.

In 2026, SAPs return to the forefront. SAPs remain Rubey’s most accessible product, opening the door for retail investors to co-own single cultural icons through regulated, transparent structures. SAPs allow Rubey to reach the broadest possible audience, activate crypto participation, and build a strong public-facing brand. Beginning with a new December 2025 launch and followed by multiple SAPs in 2026, they reintroduce a dynamic, high-engagement rhythm that broadens our investor base.

The third and essential element of Rubey’s strategy is the Feeder Fund Product (FFP), which will also take shape in 2026. The FFP is explicitly designed for larger private investors, family offices, and institutional investors. Its purpose is to anchor Rubey’s fundraising capability at scale. The FFP will co-invest directly into MAPs, providing sizeable, recurring commitments from a consolidated pool of capital. In addition, it will pre-finance SAPs, enabling Rubey to secure high-value cultural icons before the public sale, increase speed-to-launch, and ensure a predictable project pipeline. By offering institutions a single-entry, diversified vehicle with clear governance and deployment efficiency, the FFP becomes the backbone that stabilizes and accelerates Rubey’s entire product ecosystem.

Together, SAPs, MAPs, and the FFP create a unified architecture: SAPs bring accessibility and mass engagement, MAPs deliver structure and long-term stability, and the FFP introduces scalable institutional capital that strengthens both. This integrated model forms the strategic pathway toward Rubey’s 2030 ambition: to establish cultural co-ownership as a new regulated pillar of wealth, accessible to all types of investors and rooted in both financial performance and cultural impact.

Looking Ahead: A Key Moment to Join Rubey’s Next Chapter

2026 will be a defining year for Rubey as we aim to complete the first closing of one of our MAPs. This will be an important step in building long-term momentum, and we invite interested investors to speak with us about how they can take part.

At the same time, we are restarting our SAP cycle, beginning with a new December launch (more info about that soon!) and continuing with additional SAPs throughout 2026. These projects will once again open co-ownership to a broad audience, including retail and crypto investors, strengthening Rubey’s reach and visibility.

The FFP will also begin taking shape in the first semester of 2026. Designed for larger private and institutional investors, the FFP will co-invest in MAPs and pre-finance SAPs, helping Rubey secure exceptional assets more quickly and ensuring a steady project pipeline.

Finally, we look forward to bringing our community closer to the artworks, cars and museum partnerships that shape Rubey. From December onward, we will share more stories and insights on LinkedIn and Instagram, and we warmly invite you to follow us and join the movement toward cultural co-ownership.

For conversations or investment enquiries, please contact me at maarten@rubey.be.

All the best,
Maarten Van Doorslaer
CEO Rubey