Rubey Brief December 2025
About the introduction of the Mercedes 230 SL Pagoda, reflecting on Rubey’s progress in 2025, and looking ahead to a broader, more inclusive offering in 2026.
Rubey Brief March 2025
End of March, almost Easter. The sun is starting to shine. Winter coats can be put away, and terraces are full for the first time. Warmer days are coming, and so it is for Rubey. A few weeks ago, Rubey organised its first private launch event of the year. No fewer than 65 interested candidate-investors (a more than full house) came to listen to the set-up of an investment fund that will invest in digital art.
Digital art, what exactly is that? Digital art encompasses creative works that utilise electronic technologies and computational processes, ranging from early mechanical devices and algorithms to contemporary digital tools, to produce dynamic, interactive, and multimedia experiences.
Has digital art only been created in recent years? No, not by a long shot. In the 1980s, Andy Warhol was already making works of art on the computer. The time span of digital art is therefore much broader than we sometimes think. Incidentally, this does not only concern works that are on a digital medium, they can also perfectly well have a physical form.
Rubey's focus on this digital art fits within the strategy of building investment products based on three categories: (1) digital art, (2) classical art, and (3) collectible cars. At the end of April, Rubey is organizing a launch event for a collectible car investment fund. And in the fall, we will do that again for classical art.
Why? Rubey wants to offer a fourth investment pillar in addition to stocks, bonds, and real estate. Rubey's funds fit perfectly within this alternative pillar, where traditionally 5% of an investor's portfolio goes. Rubey makes this pillar accessible, and offers investors an additional opportunity to diversify.
Rubey is working hard on this story, especially because it wants to do this for both private investors (big tickets) and public investors (small tickets). In 2025, we will set up funds solely for private investors, but we are also preparing for 2026, in which we are again aiming for a public investor project. In preparation for this, we will carry out an initial upgrade to the Rubey platform in the coming weeks.
On www.rubey.be we will introduce a new digital marketplace, where everything comes together in a logical way. Projects, investors, tokens, primary market, secondary market, qualification and the like, we have brought it all together. From April we will roll this out systematically, and we will take our existing users, but also new ones, with us in this story.
That's it for our monthly update. Enjoy your time in the sun, and in the meantime, if you have any questions, an idea, a comment, or something else, let us know via maarten@rubey.be, or write to us via linkedin or instagram.
Kind regards,
Maarten Van Doorslaer, CEO Rubey
Maarten Van Doorslear
CEO
7 April 2025
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