First of all, best wishes from Rubey for 2025. We hope that you all have had a good start to the new year, and that there are bright prospects ahead. At Rubey, that is certainly the case. 2025 has no less than three new projects in store. For these projects, we are starting valuable collaborations with two of the best Belgian museums, and with a Belgian art gallery as well. We are eager to tell you more about this, but we will only do so when the time is right. You will find out more as 2025 progresses.

Today, Rubey is a private asset investment company. And although Rubey's first project revolved around a beautiful physical artwork by James Ensor, the definition of the word "asset” – a useful or valuable thing or person – is of course not limited to artworks alone. Physical artworks will only be one of Rubey's asset pillars in the future. We are broadening our horizons by looking at digital artworks and collectible cars as well. Two new pillars with a lot of democratization and investment potential. And according to the definition of “asset” we could also invest in persons, but fortunately we are staying away from that.

In addition to starting new fractionalization/tokenization projects, Rubey also wants to invest in the user-friendliness of the Rubey platform. In recent years, the tokenization industry has mainly focused on optimizing back-end token and blockchain protocols. These optimizations are extremely important – also for Rubey – but are unfortunately not visible to the end user – the token investor. Since this basis is now completely in place, we can continue to tackle the front end. We especially want to make it very easy for tokenholders to trade security tokens, and offer clear-to-use and educative token management tools.

We believe that 2025 will also be the year of the breakthrough of the digital (blockchain based) security exchange. European companies such as Assetera and 21X are pioneers in this area, and are currently offering EU regulated trading and settlement infrastructure for digital securities. Of course, Rubey is talking to them. And yes, we will try to find out how we can collaborate with these parties to enable greater liquidity of Rubey security tokens.

After all, without liquidity on a secondary market, fewer people are inclined to invest. Especially given the long maturity period of Rubey investment products (10 years), people have the feeling to have virtually “lost” the amount invested until maturity. That is why our goal is to make Rubey investment products as liquid as a savings account. It won’t be easy, and it will take some time, but difficult does not mean impossible.

So, a lot to look forward to in 2025, and we can’t wait to start rolling out. In the meantime, if you have a question, an idea, a comment, or anything else, let us know via maarten@rubey.be, or write to us via linkedin or instagram.

Kind regards,

Maarten Van Doorslaer

CEO Rubey