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The Mercedes 230SL Pagode is one of the most elegant and culturally significant sports cars of the postwar era. Rubey acquired this beautifully restored 1965 example as a teaser for the Autoworld Icons collection, now on display at Autoworld Museum Brussels. It invites visitors and future co-owners into a defining chapter of European automotive heritage.
Introduced in 1963, the Mercedes 230SL set a new standard for grand touring. Its clear proportions, the characteristic concave Pagoda roof and its refined driving experience made the model an instant design classic. The Rubey Pagoda was built in early 1965 and retains its original two tone Horizon Blue and white color combination as well as a matching numbers six cylinder engine.
The combination of authenticity, condition and craftsmanship reflects why the Pagoda is admired as one of the most balanced and timeless roadsters of its era.
The Pagoda represents an era when engineering precision and aesthetic clarity went hand in hand. The Rubey example was originally delivered in France and underwent a documented restoration by a recognized specialist, ensuring that its condition is faithful to its original specification.
Now exhibited at Autoworld Museum Brussels, it becomes part of a curated public narrative of European automotive history. Its position within the museum environment strengthens its provenance and preserves the cultural value of a car that has become much more than a means of transport.
The 230SL Pagoda is a teaser acquisition for Autoworld Icons, a collection of historically significant postwar cars that Rubey is developing in collaboration with Autoworld Museum Brussels.
The collection focuses on vehicles that defined their era through design, cultural presence and technical ambition. By placing the Pagoda on long term display, Rubey ensures that this iconic car is not hidden in private storage but shared with a wide audience.
It expresses the purpose of the Autoworld Icons project, which is to preserve exceptional automotive heritage while creating a meaningful way for investors to participate in its story.
A museum or cultural institution partners with Rubey to set up a Single Asset Project or a Multiple Asset Project.
Together with appointed curators, Rubey identifies and selects the artworks or collectibles that meet the project's investment and cultural criteria.
Rubey tokenizes the selected assets into regulated digital securities.
Qualified and retail investors can subscribe digitally through Rubey’s secure platform.
The acquired assets are loaned to partner museums or galleries for long-term public display and conservation.
For Single Asset Projects, a secondary market allows investors to trade their tokens during the holding period. For Multiple Asset Projects, a liquidity window is provided halfway through the holding period.
At the end of the holding period, Rubey coordinates the sale of the underlying assets in consultation with curators and institutional partners.
Investors share proportionally in the realised appreciation or depreciation following the asset sale.
When you invest through Rubey, you invest in a regulated investment product that owns one or more real, tangible assets, such as a museum-worthy artwork or an iconic collectible car.
You receive security tokens that represent your fractional economic rights in that investment structure. These rights are legally defined and give you exposure to the financial performance of the underlying asset, including potential appreciation and proceeds when the asset is sold. You are not buying a digital object or a speculative crypto product. You are investing in a professionally structured and managed investment backed by real cultural assets.
For most users, onboarding takes less than 10 minutes once all documents are ready. This includes:
● Completing personal details
● Identity verification (KYC)
● Connecting a wallet
In most cases, verification is completed within minutes. Occasionally, additional checks may be required, which can take slightly longer.
Rubey investments are primarily aimed at EU-based investors. Final eligibility is determined during the KYC verification process. This process confirms whether you meet the applicable legal and regulatory requirements for a specific project.
Any restrictions are clearly communicated during onboarding and before your investment is finalised.
A digital wallet is a personal digital account that holds your security tokens, similar to how a bank account holds money.
On Rubey, your wallet is the legally recognised place where your investment is delivered and recorded. It allows Rubey to allocate your tokens directly to you and ensures that ownership is always clear and verifiable. Without a wallet, Rubey cannot allocate security tokens, just like money cannot be transferred without a bank account number.
When you complete verification, Rubey creates an on-chain identity for you. This on-chain identity links:
● Your verified personal data
● Your approved wallet address
Together, this creates a Rubey-verified (whitelisted) wallet.
Rubey security tokens are programmed at protocol level so that they:
● Can only be sent to whitelisted wallets
● Cannot be transferred to unknown or unverified addresses
This ensures that every token is always linked to a verified investor and remains fully compliant at all times.
Yes. Rubey’s setup is designed to be inherently secure. Key protections include:
● Tokens cannot be transferred to unidentified wallets by protocol
● Wallets are identity-linked and verified
● Ownership is recorded on an immutable blockchain
Even if someone were to gain access to your wallet, they could not send your tokens to an unverified address. This makes theft or misuse extremely difficult.
Your tokens remain valid and linked to your identity, independent of the Rubey platform interface. Because:
● Ownership is recorded on a public blockchain
● Tokens represent rights in a legal investment structure
● Wallets are identity-linked and verifiable
Your economic rights do not disappear if Rubey as a company were to cease operations. Any such situation would be handled within the legal framework governing the investment product.
Key risks include:
● Market risk: asset values may fluctuate
● Liquidity risk: selling tokens may not always be possible at a desired moment
● Time horizon risk: investments are designed for long-term holding
● External risks such as economic or market changes
Rubey mitigates these risks through expert curation, independent valuation, institutional partnerships.
Rubey investment products typically have a duration of around 10 years. This long-term horizon allows time for:
● Exhibition and provenance to enhance value
● Market cycles to develop
● Strategic timing of asset sales
Liquidity options, if available, are clearly defined per product.
At the end of the investment period, the underlying asset or collection of assets is prepared for sale. Once sold:
● Proceeds are collected by the investment structure
● Costs and fees are settled
● Net proceeds are distributed to investors in proportion to their ownership
The exit process and timing are defined upfront in the project documentation.
Trading on Rubey happens directly between investors. When you place a sell order, your tokens are made available to other verified users on the platform. Once a transaction is completed, tokens are transferred from seller to buyer, and ownership is updated automatically. All trades remain compliant because tokens can only move between whitelisted wallets.
Yes
Rubey provides ongoing updates about:
● Asset acquisitions
● Exhibitions and public displays
● Project milestones
● Market or strategic developments
The level and frequency of reporting may vary by project, but transparency is a core principle.
Yes.
Rubey issues regulated investment products using security tokens. These tokens are recognised financial instruments and are issued within a European legal and regulatory framework. This means investor onboarding, token issuance and ownership tracking all follow applicable financial regulation.
Rubey investment products are structured under European financial regulation and use security tokens as the digital representation of ownership rights.
Each project is governed by:
● A regulated investment structure
● Clearly defined legal documentation
● Applicable investor protection rules
The exact framework depends on the specific product and jurisdiction and is described in the project documentation.
Tax treatment depends on your personal situation and tax residency. Rubey investment structures are tax-transparent, meaning taxation generally occurs at investor
level rather than at fund level. Rubey does not provide individual tax advice. Investors are encouraged to consult their own tax advisor to understand how returns should be declared.
Rubey focuses on museum-worthy assets because they combine cultural relevance, Institutional validation and long-term value potential. Assets that meet museum standards are typically scarce, well-documented and historically significant. These characteristics support long-term preservation, public interest and market demand, which are important for sustainable value creation.
Cultural impact is a core part of Rubey’s model, not a side effect. By placing assets on public display, Rubey:
● Contributes to cultural heritage
● Supports museum programming and education
● Makes significant works accessible to a broad audience
Financial returns and cultural impact are aligned rather than competing objectives.
Rubey positions itself as a fourth investment pillar alongside:
● Equities
● Bonds
● Real estate
Cultural and collectible assets have historically been accessible only to a limited group. Rubey’s model makes this category investable, regulated and accessible through fractional ownership, completing a modern, diversified wealth structure.
If you have any questions before, during or after investing, you can always contact the Rubey team. For general questions, technical support or feedback about the platform, you can reach us at support@rubey.be.
We aim to respond as quickly and clearly as possible.
Yes.
Rubey is building a long-term platform and plans to launch new investment projects on a regular basis. These projects may span different asset categories, including art, digital art and collectible cars. All future projects will follow the same core principles: regulated structures, real underlying assets, professional curation and public visibility.
