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The Mercedes 230SL Pagoda is one of the most elegant and culturally significant sports cars of the postwar era. Rubey acquired this beautifully restored 1965 example as a teaser for the Autoworld Icons collection, now on display at Autoworld Museum Brussels. It invites visitors and future co-owners into a defining chapter of European automotive heritage.
Introduced in 1963, the Mercedes 230SL set a new standard for grand touring. Its clear proportions, the characteristic concave Pagoda roof and its refined driving experience made the model an instant design classic.
The Rubey Pagoda was built in early 1965 and retains its original two tone Horizon Blue and white color combination as well as a matching numbers six cylinder engine.
The combination of authenticity, condition and craftsmanship reflects why the Pagoda is admired as one of the most balanced and timeless roadsters of its era.
The Pagoda represents an era when engineering precision and aesthetic clarity went hand in hand. The Rubey example was originally delivered in France and underwent a documented restoration by a recognized specialist, ensuring that its condition is faithful to its original specification.
Now exhibited at Autoworld Museum Brussels, it becomes part of a curated public narrative of European automotive history. Its position within the museum environment strengthens its provenance and preserves the cultural value of a car that has become much more than a means of transport.
The 230SL Pagoda is a teaser acquisition for Autoworld Icons, a collection of historically significant postwar cars that Rubey is developing in collaboration with Autoworld Museum Brussels.
The collection focuses on vehicles that defined their era through design, cultural presence and technical ambition. By placing the Pagoda on long term display, Rubey ensures that this iconic car is not hidden in private storage but shared with a wide audience.
It expresses the purpose of the Autoworld Icons project, which is to preserve exceptional automotive heritage while creating a meaningful way for investors to participate in its story.
