About Rubey
Making investments in top art accessible to all and keeping heritage accessible. These are Rubey's two social goals.
1. Financial inclusion
Rubey wishes to make arts investment accessible to all:
- from 150 euros you co-invest in a top artwork
- you will receive a portion of the capital gain upon sale after 10 years (extendable to a maximum of 13 years). Note: your investment is directly linked to the capital gain or loss of the work. You may lose (part of) your investment.
View financial returns in detail
2. Keeping heritage accessible
Rubey wishes to keep heritage accessible, which is why he gives all the acquired artworks on long-term loan to museums:
- you ensure that works of art from private collections are shown to the general public in top museums
- you enhance the collection of museums

Rubey is a passion project
Rubey is the passion project of Gwenn Nevelsteen and Christophe Ghewy of Untitled Workers Club and Maarten Van Doorslaer and Marcell De Vries of 2140 Consulting. For his part, Peter Hinssen was so impressed by the initiative that he immediately joined in with great pleasure.
Untitled Workers Club is a Belgian agency specializing in communications around museums, art, finance and inclusion.
“At Untitled Workers Club, we believe that organizations and brands have a unique opportunity to create lasting cultural and social change. We always look for solutions that make a real impact. Often the best campaign is a new product or service that addresses new cultural needs in society. For example, Art Security Tokens are an ideal tool to build a community around a painting and a museum and create social value.”

2140 consulting is an international company based in Luxembourg and specializing in assisting organizations with Security Token Offering.
“2140's mission is to make investment accessible to all. To achieve this, we use tokenization techniques that transcend current paper and regulatory barriers, giving an alternative funding tool to museums, among others, to strengthen their art collection.”

Peter Hinssen is a technology entrepreneur and author. He lectures worldwide on the impact of technology on society, and the digital world he calls the new normal, and is a sought-after keynote speaker at IT conferences around the world.
“Security Tokens are an innovative technology that translate from traditional investment objects. At Rubey, these are museum-quality works of art. Security tokens are therefore the investment way of the future.”
